L’avenir du commerce / Grégory Morlet
La réalité augmentée et virtuelle “utile” fait partie des 10 tendances phares de
VR-things is made up of virtual environment experts.
It creates phygital experiences that augment reality and connect individuals, products and places.
VR-things designs and develops interfaces to offer high-value-added merged-reality experiences. The company brings people together in virtual environments by making use of the best digital technology: VR HD, VA, 3D, real time, binaural sound, VOIP, etc.
With its innovation, known as “the POD”, VR-things has created a connected holo-store, namely, a communication and distribution channel for companies that wish to boost their sales and bring their stores to life.
Launched in June 2017, the POD makes an outlet more attractive. In addition to enhancing the product or service experience, it offers the user the opportunity to be connected to an expert or a project manager.
In France and around the world, the POD allows companies to broadcast holo-sales programs with 3D or VR content in association with the best interfaces and related services.
The POD is a connected virtual store that can be used to sell a project or a product within an area that measures 4 m2 and that is “augmented” by a limitless and immersive virtual space.
The user slips into a virtual-reality environment to discover the project or product.
While immersed, he or she can be connected to other users and to the sales team.
The POD can therefore allow remote stakeholders to meet in a 3D holograph to present, view and handle life-size products. The consumer enjoys an innovative and persuasive experience that combines physical sensations and digital technology.
The POD offers the user the opportunity to visit a site without having to travel there. You can immerse yourself in the environment of a building and its neighborhood. and visit the building’s various stories and spaces. The user slips into a secure and programmed environment and enjoys a user-friendly and collaborative experience.
Through the POD, a developer may meet all of those concerned by a real estate project (clients, architects, etc.) while also visiting the premises.
This initial use of the Pod in the real-estate sector demonstrates the advantages of the device and illustrates its ability to support the sale of products and services in other sectors:
The POD contains all necessary equipment (hardware, VR headsets, touchscreen, RGB sensor), whose ergonomic design is adapted to the sales process. Demountable and transportable, the POD can be used everywhere: conferences, trade shows, events, etc.
Based on a merged-reality operating system and an SAAS web platform (back and front office).
The platform which is used to deliver the product as a service is “open” to enable, over the long term, a large number of business applications developed by specialist software publishers to access the platform. The aim is to create dedicated content that relies on the telepresence of sales advisors to ensure a collaborative sales experience.
The “POD development kit” lets you create your own holo-sales and holo-presentation applications.
All of the equipment, including POD furniture, merged-reality interfaces (HTC Vive and Intel Realsense sensor), the touchscreen, hardware, operating software and the POD’s web platform, which manages the holographic communications and scene contents.
Access to the Cloud-based platform that hosts the applications allows the client to benefit from ongoing and corrective maintenance of the hardware, touch/VR interfaces, sensors and software.
Specific and tailor-made services: customization of the POD, production of content, sales applications. The platform is compatible with all types of content. The system is open to attract a community of high-value-added application producers.
An application development kit (“API”) is currently being “beta-tested” by the Altran Group. It enables a company to create any type of sales application for the POD.
VR-Things developed its first connected holo-store applied to real-estate sales in partnership with BNP Paribas. The aim is to participate in the sale of new and old apartments and residential and commercial properties.
The BNP Paribas branch at 2, place de l’Opéra, Paris currently hosts a holo-sales POD.
Part of the innovation program of this French and European banking leader, the branch offers its customers a more immersive, experiential and projective commercial relationship.
The branch is testing the use and advantages of this device in the customer’s journey.
There is also a POD in New York, in the showroom of Côté France, and in London. A pod will be installed in Hong Kong in the first quarter of 2018.
“We are convinced that VR and holography will form part of the sales process in the future: humans interacting remotely in an enriched environment that reproduces the quality of physical interactions.“
Vectuel focuses on the development of the company: Grégory Morlet, Fabrice Simondi, Benoit Serceau.
Concept and software
Pascal Zay and Raphaël Du Mérac are known for their work on product design and user ergonomics.
Manufacturing of the product, distribution and after-sales service
Designer
Founder
Founder
Founder
Founder
Founder
BNP Paribas Real Estate
No. 1 for commercial property
BNP Paribas retail banking (France)
1,964 branches in mainland France
BNP Paribas Real Estate has used this global holo-sales system since January 15, 2018, at its flagship branch, Le 2 Opéra, Paris.
The POD has also been installed in New York, London and Hong Kong (March 2018).
La réalité augmentée et virtuelle “utile” fait partie des 10 tendances phares de
L’équipe VR-things est présente sur Virtuality, la deuxième édition du salon consacré à la réalité
70 to 80% of consumers are interested in virtual reality to improve their purchasing
Le meilleur moyen d’être convaincu de l’efficacité de l’holo-boutique connectée Le POD est de