70 to 80% of consumers are interested in virtual reality to improve their purchasing experience.

Source: L.E.K. Consulting – 2017


60% of 18-24 year olds are interested in stores where they can do more than just make a purchase.

Source: OpinionWay for Paris Retail Week – May 2017.


41% of online consumers are interested in VR to see how a product would look in their home; 39% are interested in VR demonstrations and 33% are interested in VR to try on clothes and thereby avoid traveling to a retail outlet.

Source: Westfield – 2016